BOSTON: Marlo Marketing/Communications has appointed Anne Peterson to the newly created role of EVP of its consumer products and professional services division.
Peterson previously held senior roles at Lippe Taylor and Rogers & Cowan. In her 10 years at Lippe Taylor, serving as EVP, Peterson developed campaigns for large consumer brands such as Nordstrom, Hanes, John Paul Mitchell, Neutrogena, and Monistat.
At Rogers & Cowan, Peterson worked on integrated entertainment programs, such as a Capital One Bank effort starring Bruce Willis.
Recent client wins for Marlo Marketing/Communications include Kennebunkport Resort Collection, Union Square Hospitality Group, Convergent Dental.