RALEIGH, NC: French/West/Vaughan has appointed Glen Fellman as SVP and chief creative officer.
Fellman will lead the agency's creative and interactive design teams, reporting to David Gwyn, the firm's president. He joined the agency on Monday, replacing creative director David Watts, who left for a similar role at ad agency MSA.
Fellman joined French/West/Vaughan from ad agency McKinney, where he served as SVP and group creative director for eight years. Previously, he was associate creative director at Minneapolis-based advertising firm Carmichael Lynch.
Earlier in his career, he held senior copywriting roles at marketing firm MarchFIRST and in-house at Target.
“My role is to be a bridge between the account teams, which are very much ingrained with the clients, and the creative department - to be the strategic link and evolve the creative department from being an execution arm of the agency to more of an idea-generation hub,” said Fellman.
He added that he wants to grow the “lean” creative department, which has eight staffers, with plans to recruit a creative technologist in the next year.
“I think that technology is creating convergence. While we do not have a desire to be an advertising agency, we need to be more strategic in terms of what a client is trying to accomplish and bring strategic thinking to ideas we create, and not just think about them as a quick boost in buzz and media impressions,” he said.