LONDON: The UK's Post Office has issued a brief for corporate and crisis PR that could be worth up to £3 million, or about $4.8 million, in the wake of the privatization of Royal Mail.
The account is set to run for four years and would be split into three sections. One covers corporate and crisis, with a budget range between £100,000 and £1 million.
Another covers financial services, travel products, and brand awareness. Worth between £500,000 and £1 million, it includes consumer PR for Post Office FS products, travel insurance, and FS brand awareness.
Part three covers retail and telephone consumer PR for mail and retail, home phone and broadband, brand awareness, and seasonal campaigns and is worth between £100,000 and £1 million.
Account documents seen by PRWeek UK say that it is looking for “agencies to support the communications department in promoting products that increase revenue and enhance the corporate reputation to grow the business.”
The UK Post Office split from the Royal Mail Group last year, with Royal Mail debuting on the London Stock Exchange in a deal worth £3.3 billion in October.
“We would like to hear from ambitious and creative PR agencies that can help us navigate the challenges and exploit the opportunities ahead for the Post Office,” said Nina Arnott, head of PR at the Post Office. “Our ideal agencies will have lots of recent, big brand experience within our markets but will also understand the unique social role the Post Office plays in the heart of our communities.”
Arnott added that “most importantly, we want to work with people who take pride in being the best at what they do and would be passionate about telling our story.”
The current roster, which expires in May, includes Lansons Communications, Eulogy, Citigate Dewe Rogerson, M&C Saatchi PR, and Blue Rubicon.
This story originally appeared on the website of PRWeek UK.