Home Depot reviews social strategy after offensive tweet

Home Depot is evaluating its social media strategy after one of its agency partners posted an offensive tweet on Thursday. The firm has since been fired.

Home Depot is evaluating its social media strategy after one of its agency partners posted an offensive tweet on Thursday. The firm has since been fired.

The Atlanta-based company told media outlets on Friday that it is “closely reviewing [its] social media procedures to determine how this could have happened, and how to ensure it never happens again.”

Representatives from Home Depot were not immediately available for comment, and the identity of the agency that posted the offensive tweet was not released.

The tweet, featuring two African-Americans and a third person dressed as a monkey with two beating drums, asked “Which drummer is not like the others?”

In addition to issuing statements to the press, Home Depot has pulled the tweet from it Twitter page and posted an apology that says, “We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.”

The company also posted that apology on its Facebook page in response to backlash from consumers.  

Home Depot has more than 160,000 followers on Twitter and more than 1.2 million Facebook fans.

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