LONDON: David Schraeder has stepped down from his role as head of corporate communications for the World Gold Council in the US to “pursue new opportunities,” he said on Monday.
Schraeder left the position on October 18. He is currently working on freelance projects in the financial services category.
“I was fortunate enough to spend four years during the greatest bull market for gold in a generation, leading the corporate communications activities and overseeing the PR, marketing, and advertising for SPDR Gold Shares,” said Schraeder. “But as most people know, the price of gold is declining significantly, and after working with a single asset class, I left to pursue new opportunities and apply what I have learned to other companies, products, or services.”
Prior to joining the World Gold Council in November 2009, Schraeder was VP at MSLGroup. He previously worked at Zeno Group.
While the World Gold Council searches for Schraeder's replacement, James Murray is covering the role on an interim basis from London. Murray joined the World Gold Council in March to head its in-house team, working with regional communications leaders in the US, India, and China.
The group hired Brenda Bates as its director of communications in June 2011.
In January, the World Gold Council shifted its global corporate and technology PR AOR account from MSLGroup to Edelman following a competitive review. The organization had worked with MSL since 2009.