SAN FRANCISCO: Autonet Mobile, a company that provides auto manufacturers with in-car Wi-Fi hotspots, has selected Waggener Edstrom Worldwide as its PR AOR.
The agency began work on the account last month from its San Francisco office. Led by SVP and GM Lisa Allen, a team of four executives and other support staffers from the firm are responsible for raising awareness of Autonet's vision, brand, and product portfolio and driving demand from car manufacturers and consumers.
“What led us to work with Waggener Edstrom was its knowledge of the connected car space, along with its tenacity and account management experience,” said Sharon Thompson, VP of marketing at Autonet.
Starting this month, the agency will support Autonet at technology and automotive shows including The SEMA Show and the Los Angeles Auto Show. It will also manage work for the brand at the Consumer Electronics Show and the Detroit Auto Show in January 2014, the Chicago Auto Show in February, and South by Southwest the following month.
“At CES, we will have a number of strategic announcements,” Thompson said. “We want to focus on reintroducing Autonet to the editorial community, and changing the discussion in the marketplace about the connected car and what it really means.”
Autonet chose Waggener Edstrom after issuing a formal RFP, which consisted of three rounds and lasted one month.
Thompson declined to comment on the account's budget or the other agencies that pitched.
Autonet has partnerships with General Motors, Chrysler, Dodge, Jeep, Subaru, and Volkswagen, it said in a statement. Its services encompass telematics control unit hardware, OS software, tech support, billing, connectivity plans, and carrier agreements, as well as remote vehicle control from any smartphone and distracted driver apps.
The company also works with design agency T3, which recently revamped its website.
Last month, Waggener Edstrom laid off 5% of its workforce. The reason for reductions was a combination of reorganizations at longstanding blue-chip client Microsoft and plans to unveil a research and analytics tool that automates work previously done manually.
This story was updated on November 14 with comment from Autonet.