Panasonic hires We Are Social in UK

Panasonic has hired We Are Social for further social media work in the UK after an initial campaign project for the launch of its Lumix TZ40 camera earlier this year.

LONDON: Panasonic has hired We Are Social for further social media work in the UK after an initial campaign project for the launch of its Lumix TZ40 camera earlier this year.

The agency will provide Panasonic's in-house community management team with strategic and creative support.

It will create a series of social campaigns promoting a Lumix drive and a Christmas app, both of which are due to launch shortly, as well as a number of briefs through next year that are under discussion.

“We Are Social has a reputation for delivering first-class strategic and creative work,” said John Dixon, Panasonic UK director of brand communication. “We're confident it has the expertise and experience to deliver the results we're looking for.”

This story originally appeared on the website of PRWeek UK.

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