LONDON: The Fishburn Hedges Group will reorganize early next year, integrating its three firms into a single unit known as Fishburn.
The restructuring, effective January 6, 2014, reflects increased client demand for integrated corporate and consumer work, the agency said in a statement.
The unification will include London- and New York-based corporate agency Fishburn Hedges, consumer firm Seventy Seven, and branding and design consultancy Further.
The integrated firm known as Fishburn will consist of four groups: client advisory, creative, digital, and strategy, planning, and insights.
The client advisory group will have responsibilities covering reputation management, financial communications, public affairs, employee engagement, and corporate reporting.
A representative from Fishburn Hedges was not immediately available for comment.
“The changes we're making means Fishburn is built to deliver in a world where stakeholders and consumers are as interconnected as we are,” Fishburn Hedges CEO Simon Matthews said, in a statement. “We're making things simpler. By removing the different gateways to our expertise, launching Fishburn will mean we simplify the access to and delivery of our specialist knowledge, our rigorous approach to planning, our innately collaborative culture, and our flexible approach.”
The agency network saw a number of top executive changes this year. In September, Fishburn Hedges' public affairs chairman and special adviser John Williams stepped down, and July saw Fiona Thorne leave her role as CEO, with Matthews succeeding her.