Sorrell among VIPs aiding 'Let Britain Fly' campaign

WPP Group chief Martin Sorrell, as well as the chief executive of Asda and the CEO of Next, are among more than 100 business leaders who have signed up for the Let Britain Fly campaign, which launched on Tuesday.

LONDON: WPP Group chief Martin Sorrell, as well as the chief executive of Asda and the CEO of Next, are among more than 100 business leaders who have signed up for the Let Britain Fly campaign, which launched on Tuesday.

The campaign will lobby the UK's coalition government to expand airport capacity in London and the Southeast UK to “support jobs and growth.”

Signatories to the campaign include Asda CEO Andy Clarke; Harrods MD Michael Ward; Harrods group CEO Joseph Wan; Next CEO Simon Wolfson; Tottenham Hotspur chairman Daniel Levy; and Sorrell.

The campaign, initiated by London First, a business membership organization that aims to make the capital an attractive business center, hopes to build cross-party support to build runways.

Let Britain Fly claims that the need to address the UK's airport capacity is “urgent.”

It said in a statement that “Heathrow is full, and Gatwick and Stanstead soon will be.”

“We believe Britain remaining Europe's most important aviation hub is of strategic national importance,” the campaign stated. “If politicians fail to act soon to expand airport capacity, our economy will lose its competitive edge.”

The initiative is urging the three main party leaders to “immediately acknowledge the need for more air capacity [and] commit to finding a cross-party solution to modernize our airport infrastructure” before the next general election in the UK.

This story originally appeared on the website of Marketing.

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