Stoli issues RFP as it exits William Grant portfolio

Stolichnaya Premium Vodka is looking for a PR agency partner as it ends its distribution and marketing contract with William Grant & Sons and prepares to launch Stoli USA in 2014.

NEW YORK: Stolichnaya Premium Vodka is seeking a PR agency partner as it ends its distributing and marketing contract with spirits company William Grant & Sons and prepares to launch Stoli USA in 2014.

“With Stoli leaving our portfolio effective December 31, 2013, and Stoli USA assuming full responsibilities for the brand including marketing [as of] January 1, 2014, it is natural that they should seek an agency to handle their public relations needs moving forward,” said James Curich, PR director at William Grant & Sons.

He added that William Grant will continue to work with its PR agency partners, Susan Magrino Agency and Exposure.

Susan Magrino, which began working with William Grant in 2010 on the Stolichnaya Premium Vodka and Elit by Stolichnaya lines, will continue to represent the Tullamore Dew Irish Whiskey, Milagro Tequila, Bols, and Lillet brands.

The agency also recently won the company's luxury lifestyle spirits, which include Glenfiddich, The Balvenie, Grant's, Hendrick's Gin, and Solerno Blood Orange Liqueur, as well as William Grant's corporate communications duties.

Exposure handles the company's Sailor Jerry Rum, Reyka Vodka, Monkey Shoulder, Gibson's Finest, Hudson Whiskey, and Montelobos brands.

Last year, Stoli owner SPI Group said the vodka collection will establish its own US operations in 2014. The Russian company also appointed former Bacardi USA executive John Esposito to the new role of Stoli USA president.

Before William Grant began importing and marketing Stoli in the US in 2009, the vodka was marketed by Pernod Ricard USA.

This story was updated on November 20 to correct John Esposito's previous position. He previously worked at Bacardi USA. We regret the error.

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