NEW YORK: 5W Public Relations has promoted Erika Kauffman to EVP and group director, a new role at the firm.
After joining the agency in 2004, she has managed its health and beauty practice. Kauffman will continue to report to president and CEO Ronn Torossian and will join 5W's executive management team.
She will work to further develop and implement programs to aid the firm's growth in the newly created role.