Penn Schoen Berland names Mann as president

Penn Schoen Berland, Burson-Marsteller's research firm, has promoted Billy Mann to president.

NEW YORK: Burson-Marsteller polling firm Penn Schoen Berland has appointed Billy Mann as president.

He started in the role on Thursday, reporting to PSB interim CEO Jay Leveton. Mann is responsible for overseeing the firm's US business and global marketing efforts, in addition to continuing to lead several of the consultancy's largest accounts. He will oversee the firm's staff of about 200.

“I want to make sure we have the cutting edge products and methodologies that our clients will find valuable before they even know to ask for them, and before our competition has them,” said Mann. “PSB was founded with bringing political polling and insights into the corporate world and that is still our model; our challenge now is keeping that model fresh and relevant in the 21st century.” 

Mann will continue the duties of his former EVP role. PSB will not replace him in the position, according to Leveton.

“[Mann's] main objectives will be to continue to strengthen our brand-value proposition in the market, delivering best-in-class research insights, and also growing the firm in the US and globally,” said Leveton. 

Prior to joining PSB in 2003, he served as assistant chief of staff to Maryland Lt. Governor Kathleen Kennedy Townsend from 1998 to 2002.

PSB's president role has been vacant since Michael Berland left to become CEO of Edelman Berland last September, with the management team splitting up the workload. Last October, PSB promoted Leveton to his current position.

Meanwhile, Burson hired Steve Lombardo, formerly the global CEO of the DJE Holdings unit StrategyOne, as chair of its combined US public affairs and crisis practice in April.

“Even though I am interim CEO, I think our leadership team will now stay consistent,” said Leveton.

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