Sky Movies hands social brief to Citizen Relations

Sky Movies has appointed Citizen Relations to a social media strategy and content brief.

LONDON: Sky Movies has appointed Citizen Relations to a social media strategy and content brief.

The account requires the agency to build relationships with relevant online movie influencers and communities and maximize the social impact of key content events next year.

The agency will report to Anna Perkins, head of marketing at Sky Movies.

“People love to talk about movies, so it's important for us to be part of that conversation,” she said.

This story originally appeared on the website of PRWeek UK.

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