NEW YORK: YouGov has appointed Tim Kane as CMO.
His goal is to increase awareness and understanding of the company's brand proposition among clients, panelists, and the media.
Reporting to CEO Stephan Shakespeare, Kane will be responsible for leading marketing company activities globally.
Prior to YouGov, Kane was the founder and leader of Makovsky's digital branding practice. Previously, he was a senior creative director at McCann Erickson, J. Walter Thompson, Lowe Lintas, Ogilvy & Mather, and DDB.