FleishmanHillard brings on Liao as SVP

FleishmanHillard has appointed Christina Liao as SVP and senior partner and director of applied data.

ST. LOUIS: FleishmanHillard has appointed Christina Liao as SVP and senior partner and director of applied data.

She will lead the agency's global research and analytics practice and manage the firm's alliance with Annalect, a data, technology, and analytics company.

Previously, she led Coca-Cola's knowledge and insights team and was VP of analytics and insights for market research firm CMI.

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