WINSTON-SALEM, NC: Salem Baking Company is in the final stages of its RFP for a PR agency partner.
Representatives from Salem Baking Company confirmed that the review is nearing its end, but declined to disclose further details about the process.
Salem Baking Company, established in 1992 by Dewey's Bakery to focus on the national distribution of the company's most popular products, was named after the Moravian settlement of Salem in Winston-Salem, NC.
The recipe for the brand's staple product, the Moravian cookie, came from the settlement, according to company's website.
Salem Baking Company reportedly had about 120 staffers as of last year.
The Dewey's brand also has product lines including cheese straws, cheese biscuits, flatbread crackers, and shortbread cookies.
Dewey's Bakery, founded in 1930, focuses on baking traditional treats, such as Moravian sugar cake, grandma and grandpa coffee cakes, and Moravian lovefeast buns, the company website states.
Earlier this month, the Salem Baking Company said it is looking to fill nearly 150 positions for the holiday season.
Last August, Dewey's bought Blue Ridge Ice Creams to expand its offerings. Financial terms of the deal were not disclosed.