L'Oreal promotes Speichert to global CMO

L'Oreal has promoted Marc Speichert to global CMO for the group, after only four months in his role as the cosmetic firm's top regional marketer in North America.

L'Oreal has promoted marketer Marc Speichert to global CMO for the group, after only four months in his current role as the cosmetic firm's top regional marketer in North America.

Speichert joined the company in 2010 as CMO for the group's USA division, a position he held until June this year, when he was promoted to CMO of L'Oreal Americas.

He replaces Marc Menesguen, who became president of L'Oreal's global consumer products division in July.

In his new role, Speichert will continue to report to L'Oreal's EVP of the Americas zone, Frederic Roze.

Speichert is now responsible for overseeing the company's marketing, consumer and shopping insights, media and digital investment and innovation, digital IT, marketing services procurement, and business development for L'Oreal globally across four divisions.

Prior to joining L'Oreal, Speichert spent 13 years at Colgate Palmolive, rising from a trainee to senior product manager and then marketing director in Greece, before his final role of marketing director, category innovation center based in New York.

In July, L'Oreal promoted UK country manager Jeremy Schwartz to chief executive of The Body Shop International, taking over from Sophie Gasperment who has taken on a new strategic role within the company.

This article originally appeared on the website of Marketing.

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