Defining what makes a great place to work is an abstract and complicated process, but it is one of the most important issues in modern business, especially at PR agencies and in-house communications departments, where people and creativity are the bedrock of the whole organization.
Speak to any agency CEO or in-house CCO and they will tell you recruiting the best talent and developing and retaining those people is top of their agenda and gives them the most sleepless nights. If you look
at the talent merry-go-round in agencies in the last couple of years, you will see how difficult it is to keep your best people on board.
But we're all also fully aware of employees working all hours to service their agencies' clients or in-house C-suite execs. For PR people, client service and dedication to brand are paramount – it goes with the mindset behind the job.
This month, we debut PRWeek's inaugural Best Places to Work survey and attempt to get to the bottom of what makes a successful and happy workplace in the PR industry. We assessed agencies in three categories – small, midsize, and large – and in-house communications teams. We surveyed staff to get the inside track.
One thing is for sure, the issue goes way beyond money. While performance-related bonuses were clearly identified as an area that needs serious improvement, flexible working, paid vacation, sabbaticals, a motivating physical and ideological working environment, and commitment to CSR and community were all just as, or more, important.
Congratulations to those companies that were singled out for honors this year. It is a true reflection of achievement at the most pivotal level of constructing an effective communications business.