Heineken UK appoints TLG, Pendomer to public affairs, corporate accounts

Heineken UK has moved its public affairs and corporate work to TLG and Pendomer.

LONDON: Heineken UK has moved its public affairs and corporate work from Burson-Marsteller to TLG and Pendomer Communications.

The agencies won the accounts in competitive pitches uncontested by the WPP Group-owned incumbent, which has held the brief since early 2010. 

Pendomer, which the brewer appointed to a global corporate communications brief last year, will focus on engaging the media to play up Heineken's contribution to the UK economy.

TLG has a similar mission for a political audience in the run-up to the 2015 UK general election.

“We saw a number of businesses, and some applied for both briefs,” said Heineken UK corporate media manager Nigel Pollard. “In the end, we appointed two separate agencies.”

Pollard said TLG will also advise the company on the alcohol agenda in a challenging political climate.

The agencies will report to UK corporate relations director Jeremy Beadles.

Late last year, Heineken consolidated its US PR agency roster, expanding Edelman's role with the company to include work on most of its brands. It also selected Edelman as AOR for its Strongbow brand in the US in January.

This story, which originally appeared on the website of PRWeek UK, was updated on Tuesday December 3.

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