PRWeek Awards 2014 shortlist revealed

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Arts, Entertainment & Media Campaign of the Year
-DKC and Clive Davis: Clive Davis: The Soundtrack of My Life
-H+M Communications and Universal Pictures: All About the Minions: Despicable Me 2, Minions and More Minions – From Minion Mania to Minion Dominion
-Ketchum and Gillette: Gillette Asks “How Does the Man of Steel Shave?”
-MSLGroup and Procter & Gamble: Dawn Saves Wildlife
-Purple Door Communications and Fresh Step Litter: The Catdance Film Festival: A High Meow Approach To Cat Videos

Product Brand Development Campaign of the Year
-FleishmanHillard and National Mango Board: Mango Gets A Makeover
-Grey Activation and PR and Canon USA: Canon's Project Imaginat10n Deepens Ties and Helps Retain Category Dominance
-Ketchum and 7-Eleven: Freshly Brewed 7-Election Wins the Vote
-Ketchum and Frito-Lay: Lay's “Do Us A Flavor” Campaign
-Text100 and British Airways: British Airways: UnGrounded

Consumer Launch Campaign of the Year
-Cohn & Wolfe and Nokia: Bringing Luster To The Lumia – Rebuilding Nokia's Brand and Driving Demand for the Lumia Series of Phones
-Edelman and Hawaiian Tropic: Hawaiian Tropic Reclaims its Spot in the Sun
-Ketchum and Wendy's: Wendy's Pretzel Bacon Cheeseburger Love Fest
-Marina Maher Communications and Procter & Gamble: Head & Shoulders “Season of the #Whiff”
-Taylor and Taco Bell: Taco Bell Launches Cool Ranch Doritos Locos Tacos

Healthcare Campaign of the Year
-Chandler Chicco Agency and Mylan Specialty: Raise Your Hand for Anaphylaxis Awareness
-FleishmanHillard and AbbVie: Synthroid & Sofia: Putting a 58-Year-Old Brand in the Spotlight
-Hunter Public Relations and McNeil, the makers of Zyrtec: A Case of Allergy Face: Zyrtec Brings Beauty Solutions to Allergy Sufferers
-Ogilvy Public Relations and Pfizer: Facing Off Against Counterfeit Online Pharmacies: Launching Pfizer's Viagra Home Delivery Purchasing Site
-Weber Shandwick and Novartis Consumer Health: Managing Migraines: Know your Triggers, Know your Treatment.

Technology Campaign of the Year
-Allison+Partners and Dropbox: Dropbox: 100 Million Thanks
-Atomic and Leap Motion: #FirstLeap Into the Future: Launching the Leap Motion Controller
-The OutCast Agency and GE: GE Minds + Machines: The Industrial Internet @ Work
-Grey Activation and PR and Canon USA: Canon's Project Imaginat10n Deepens Ties and Helps Retain Category Dominance
-Ogilvy Public Relations and Standard Innovation (We-Vibe®): Let's Talk About Sex…with Vibrators

Business-to-Business Campaign of the Year
-Gibbs & Soell and Dow Water and Process Solutions: From Treading Water to Making Waves: The Story of the DW&PS Brand
-Ketchum and Zoetis: Zoetis Rings the Bell for Animal Health with the Biggest IPO since Facebook
-MSLGroup and United Soybean Board: Message in a Bottle: Increasing Market Demand for Soybean Oil
-Peppercomm and Steelcase: The Gesture Chair: A New Sitting Experience
-Text100 and British Airways: British Airways: UnGrounded

Internal Communications Campaign of the Year
-Dow Jones & Company: Dow Jones Informs, Celebrates, and Inspires During Transformation
-Edelman and HP: Transforming employee communications to power Hewlett-Packard's turnaround
-GE Capital: Roadshow for Growth
-Navistar: Drive to Deliver
-Singer Associates and Washington Hospital Healthcare System: WeCare: Getting 2,500 Doctors, Nurses, and Staff on Board with the Biggest Change of their Careers

Community Relations Campaign of the Year
-MSLGroup and The Home Depot: The Home Depot's Mission: Transition
-MWW and New Jersey Economic Development Authority: Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
-Octane Public Relations & Advertising and DC Addiction Prevention & Recovery Administration: Don't Be a K2 Zombie: DC's Synthetic Marijuana Public Awareness Campaign
-Porter Novelli and San Diego County Regional Airport Authority: San Diego International Airport Expansion Soars to Completion
-Spector & Associates and Older Adults Technology Services: Bringing Senior Citizens into the Internet Age: A Community Relations Campaign to Connect the Disconnected

Multicultural Marketing Campaign of the Year
-Balsera Communications and National Hispanic Landscape Alliance: Preserving and Promoting Hispanic Lawn & Landscape Employment and Businesses
-Formulatin and Nestlé: Vive Cultura on Day of the Dead
-H+M Communications and Universal Pictures: All About the Minions: Despicable Me 2, Minions and More Minions – From Minion Mania to Minion Dominion
-PadillaCRT and Avocados from Mexico: El Aguacate: El Oro Verde de Mexico
-rbb Public Relations and Feld Entertainment: Ringling Bros. and Barnum & Bailey Circus Goes Hispanic

Global Campaign of the Year
-Allison+Partners and Public Interest Registry: Promoting the Power of .ORG Worldwide: Going Global in Advance of an Internet Evolution
-APCO Worldwide and TV9: TV9: The Free Press Georgia Movement
-The OutCast Agency and GE: GE Minds + Machines: The Industrial Internet @ Work
-KYNE and United Against Malaria Partners: Goal! Uniting Against Malaria Through Soccer
-VirtualTourist and VirtualTourist.com: 8th Wonder of the World Global Campaign

Corporate Branding Campaign of the Year
-FleishmanHillard and Lenovo: Lenovo Pivots to Claim Reputation as “PC Plus” Industry Leader
-The Outcast Agency and GE: GE Minds + Machines: The Industrial Internet @ Work
-Hill+Knowlton Strategies and WPP Team Ford: Investing in America: Production Increases, Job Creation, and New Manufacturing Technologies Position Ford as a Leader in the US Recovery
-Myspace: Myspace Launch
-Seymour Public Relations and Sabra Dipping Co.: Sabra Leads Hummus Revolution and Serves it to National Media

Public Affairs Campaign of the Year
-Global Strategy Group and Trinity Real Estate: Rezone Hudson Square: Re-envisioning One of New York's Gems in Lower Manhattan
-Human Rights Campaign: The Supreme Court and Marriage Equality
-Ketchum and Airlines for America: Don't Ground America Campaign
-MWW and New Jersey Economic Development Authority: Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
-Team Sarah and The Murnaghan Family: Team Sarah Changes Federal Policy for How Adult Donor Lungs are Allocated to Children

Investor/Financial Communications Campaign of the Year
-Burson-Marsteller and Vipshop Holdings: Protecting Vipshop Against a Short-Selling Attack: Promoting Upright Corporate Governance and Restoring Credibility
-Edelman Digital and PayPal: PayPal Re-imagines Money
-Ketchum and Zoetis: Zoetis Rings the Bell for Animal Health with the Biggest IPO since Facebook
-The Dow Chemical Company: The Dow Chemical Company Investor Relations Program
-Zillow: Zillow Makes Social Media History with Q1 Earnings Call

Crisis or Issues Management Campaign of the Year
-Glover Park Group and Livestrong Foundation: The Livestrong Foundation: A Strong, Independent Path Forward
-Ketchum and Airlines for America: Don't Ground America Campaign
-Ketchum and Hertz: Hertz Hits the Road
-Ketchum and US Farmers & Ranchers Alliance: Turning Food Wars to Food Dialogues
-MSLGroup and National Grid: From Tripping in the Snow to Standing Up to Sandy: Transformation to a Company of Action

Public Sector Campaign of the Year
-Fahlgren Mortine, Donate Life Ohio, and the Ohio Department of Health's Second Chance Trust Fund: The Many Faces – and Many Myths – of Organ Donation
-GolinHarris and Centers for Disease Control & Prevention, Office on Smoking & Health: Tips From Former Smokers Campaign
-MWW and New Jersey Economic Development Authority: Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
-Porter Novelli and San Diego County Regional Airport Authority: San Diego International Airport Expansion Soars to Completion
-Seattle Police Department: Marijwhatnow? Public Education for Marijuana Legalization

Nonprofit Campaign of the Year
-Global Strategy Group and Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
-Human Rights Campaign: Making History
-MSLGroup and March of Dimes: March of Dimes, imbornto
-Spector & Associates and Older Adults Technology Services: How a Budget-Depleted Nonprofit Brought 20 Thousand Seniors into the Internet Age

Cause-Related Campaign of the Year
-DoSomething.org and H&R Block Dollars & Sense: DoSomething.org and H&R Block Dollars & Sense Financial Education Campaign
-Edelman and Unilever/AXE: AXE Makes Water Conservation Sexy: Showerpooling Gets Guys and Girls in on the Action of Saving Water
-AT&T: It Can Wait: The Power of a Movement
-Matter and GE: Head Health Initiative
-Ogilvy Public Relations and National Association of Broadcasters: OK2TALK: Giving Youth a Voice to Discuss Mental Health

Best Use of Social Media/Digital
-FleishmanHillard and AT&T: It Can Wait: From a Social Media Soloist to a Choir of Voices
-Human Rights Campaign: Turning the Internet Red
-Ketchum and Wendy's: Wendy's Pretzel Bacon Cheeseburger Love Fest
-Ogilvy Public Relations and National Association of Broadcasters: OK2TALK: Giving Youth a Voice to Discuss Mental Health
-Taylor Strategy and Procter & Gamble/Tide: Tide NFL Draft

Best Use of Broadcast/Video
-FleishmanHillard and EA Sports: Madden NFL 25 Colin Kaepernick vs. Russell Wilson Eyebrow Wager Activation
-i.d.e.a. and Advanstar: Progressive International Motorcycle Shows “Human Motorcycles” Behind the Scenes Video
-Ogilvy Public Relations and National Association of Broadcasters: OK2TALK: Giving Youth a Voice to Discuss Mental Health
-PMK-BNC for Audi of America: “The Challenge”
-Weber Shandwick and Genentech: Genentech Video Encourages Cancer Patients to Spit for Science

Best Use of Analytics
-FleishmanHillard and Chevrolet: T5: The Science Behind the Art of Content Creation
-Frito-Lay: Social + Snacking Sync-Up: Thinking ‘Outside The Chip Bag' To Measure America's Most Loved Snack Food Company in Social Media
-Porter Novelli and Timberland: The Timberland Workshop: Analyzing Style Conversation
-Shift Communications and EB Brands: From Data to Doors: How EB Brands Launched a Data-Driven, Integrated Communications Program
-Waggener Edstrom Worldwide and Microsoft: @MSFTnews

PR Product/Service of the Year
-FleishmanHillard: TRUE Engagement: Branded Content That Goes Beyond
-GolinHarris: The DeltaSet: Understanding Communications as a Predictor of Business Change
-Ketchum: Ketchum Creative Engines: Starting the Creative Data Revolution
-MSLGroup and PurPle (Purpose + People): Putting Purpose & People at the Center of Next Generation Communication
-Ogilvy Public Relations: Espresso* – Take a Shot to Make it Big. *For Startups and Emerging Brands only

Promotional Event of the Year
-Goodman Media International and Jones Lang LaSalle: Grand Central Terminal's 100th Anniversary
-Hunter Public Relations and JELL-O Refrigerated, Ready-To-Eat Snacks: JELL-O Makes the Taste of Football Defeat Sweet
-Ketchum and Frito-Lay: Lay's “Do Us A Flavor” Campaign
-Ketchum and Phonak: A Super Day for Hearing Aids
-United Nations Foundation: Social Good Summit

Young PR Professional of the Year
-Heather Fox, Catalyst Public Relations
-Serena May, Ogilvy Public Relations
-Molly McLeod, Hellerman Baretz Communications
-Katie Riehl, Fahlgren Mortine
-Ariella Steinreich, Burson-Marsteller

PR Professional of the Year - In-House
-Christine Cea, Unilever
-Joe Goode, United States Golf Association
-David McCulloch, Cisco
-Kelli Parsons, Fannie Mae
-Aaron Sherinian, UN Foundation

PR Professional of the Year – Agency
-Nelson Fernandez, APCO Worldwide
-Gail Heimann, Weber Shandwick
-Michael Kempner, MWW
-Neil Mortine, Fahlgren Mortine
-Dave Senay, FleishmanHillard

PR Education Program of the Year
-American University School of Communication – BA in Public Relations & Strategic Communications
-Brigham Young University
-DePaul University
-Georgetown University
-University of Alabama

In-house PR Team of the Year
-AECOM
-American Red Cross
-Fannie Mae
-NASCAR
-United Nations Foundation

Boutique PR Agency of the Year
-Affect
-Beekeeper Group
-Henson Consulting
-Singer Associates
-Vantage PR

Small PR Agency of the Year
-Exponent Public Relations
-FoodMinds
-Pierpont Communications
-ReviveHealth
-TogoRun

Midsize PR Agency of the Year
-Allison+Partners
-Gibbs & Soell Business Communications
-Mitchell Communications Group
-Olson Engage
-Zeno Group

Large PR Agency of the Year
-APCO Worldwide
-Edelman
-FleishmanHillard
-Ketchum
-Weber Shandwick

Communicator of the Year
In a category introduced last year by PRWeek, the Judges Chair and PRWeek editor-in-chief will select the outstanding communicator in the period covered by this year's Awards. The individual could come from within or outside the PR industry.

 
PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, which will be announced at the ceremony on March 20, 2014.

After each of the campaign awards has been determined, the chair of judges and PRWeek's editor-in-chief convene to discuss those entries in depth. The group is narrowed down to a final five and, from those, the PRWeek Campaign of the Year is selected.