NEW YORK: Weber Shandwick has hired Engadget's former managing editor Darren Murph to serve as SVP of editorial strategy within the firm's global technology practice.
Based out of the agency's New York office, Murph started in the newly created role on December 2, reporting to Greg Dvorken, EVP of Weber's global technology practice.
Murph is responsible for helping technology clients more effectively tell their stories using Weber's content creation unit, Mediaco. The offering, which launched in March, aims to bring together content marketing and new media for clients.
“A ton of companies have amazing stories to tell, but they don't have the foresight or ability to tell those stories well,” he said. “They just need some guidance on how to apply themselves to be more like a news organization, and how to train people within their organization to think not just about new items they have to create to make next quarter's revenue figures, but also about new products and developments as stories.”
Murph will work with Weber's technology team at January's 2014 International Consumer Electronics Show, testing the content creation unit and leading editorial coverage directly from the CES floor in Las Vegas. The firm will post coverage throughout the event on its technology blog, as well as on Twitter.
“[Weber] is going to be working as a mini newsroom [at CES] to try and report from the show in a way that suits us,” said Murph. “This will teach us a lot about how we have progressed so far and how we need to change things going forward to make sure it is great when we start implementing this in a broader form to clients.”
On Thursday, EyeLock Inc., an iris-based identity authentication solution, appointed Weber as its global PR AOR. As part of EyeLock's integrated communications approach, Weber will provide content development through Mediaco, in addition to media relations and strategic counsel in support of a variety of key business initiatives.
“Weber is seeing clients briefing us to turn their communications department into a news operation, which is what we are helping EyeLock with,” said Tim Fry, chair of Weber's global technology practice. “Given that trend, we can anticipate adding more people like [Murph] to the organization soon.”
Prior to his role at consumer electronics news source Engadget, Murph was a contributing editor for Bonnier Corporation, and a freelance consultant for Citi and McKinsey and Company. Before that, he was a supply chain analyst for Nortel Networks and DuPont.