Carlyle takeover prompts Addison Lee PR hunt

London minicab company Addison Lee has put Ogilvy Public Relations on alert as it seeks to expand the business following a £300 million, or $492.7 million, takeover.

LONDON: London minicab company Addison Lee has put Ogilvy Public Relations on alert as it seeks to expand the business following a £300 million, or $492.7 million, takeover.

The firm, which has more than 4,500 vehicles operating in the UK capital, has put an RFI out as part of a closed process.

It follows US-based equity firm The Carlyle Group snapping up a majority stake in the business worth nearly $500 million.

A spokesman for Addison Lee pointed to the deal as a reason for the review, which would require Ogilvy to re-pitch for a newly expanded account after picking up the work last July.

The communications account will be expanded beyond its corporate focus, with stronger consumer and digital elements.

“Following the investment, we're seeking to expand the business, so we're looking at a bigger brief and more involvement in social media,” he added.

This story originally appeared on the website of PRWeek UK.

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