LONDON: Image-based social network Pinterest has appointed Brands2Life as part of a brief to expand its user base among UK consumers, following a competitive review.
The hire follows an increase in activity for the social media platform that started with the appointment of Sarah Bush as its first country manager in the UK.
She joined the platform from pre-owned luxury goods site Vestiaire Collective and was charged with overseeing the UK version of the Pin It Forward blogging campaign, which has enlisted local bloggers.
Pinterest says more than 1 million posts are made in the UK each day, with a 60% return rate from users on a monthly basis.
The site has garnered controversy mainly due to questions about copyright ambiguity. Pinterest has moved to quash this issue by cancelling service stipulations that allowed the site to sell user information and pictures to third parties.
The Outcast Agency handles Pinterest's PR in the US after being hired for the work last March.
Brands2Life confirmed that it was hired for the Pinterest brief, but did not provide further details.
The company hired Malorie Lucich, former manager of platform PR at Facebook, to serve as its manager of communications in April.
This story originally appeared on the website of PRWeek UK.