NEW YORK: Brazilian spirits company Leblon Cachaca has selected Hanna Lee Communications as AOR for its Leblon USA brand.
Hanna Lee, which worked with Leblon in recent years to promote its "Legalize Cachaca" campaign, was brought on to promote the brand through media relations, social media, experiential events, and community outreach. The firm will also leverage the buzz of the upcoming 2014 FIFA World Cup in Brazil to link Leblon's heritage to the country.
Leblon USA hired Hanna Lee again because of the success it has had with the firm in launching and promoting its brand.