Text100 hires Ketchum's Webb as UK digital director

Text100 has appointed Ketchum associate director Lewis Webb as digital director.

LONDON: Text100 has appointed Ketchum associate director Lewis Webb as digital director.

He will work on client business including Vodafone, Skype, and BlackBerry and be based at the agency's London office.

Most recently, Webb led social media on the global Philips consumer lifestyle business and also helmed the global PR account for drinks giant Chivas Regal.

“With his strong expertise, [Webb] is the perfect addition to the team,” said Cecile Missildine, EMEA regional director at Text100. “He joins at an exciting time for the agency as we work with clients to develop innovative integrated comms campaigns, which help brands connect with people in an inclusive and powerful way.”

During his career, Webb has worked with clients including Microsoft, Philips, Samsung, Nintendo, Panasonic, and Pfizer.

This story originally appeared on the website of PRWeek UK

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