Starbucks' top EMEA marketer leaves for US

Danielle Crook, Starbucks' VP of marketing, category, and brand integration for EMEA, is leaving the company to relocate to the US.

LONDON: Danielle Crook, Starbucks' VP of marketing, category, and brand integration for EMEA, is leaving the company to relocate to the US.

Crook will join her partner, Simon Davies, Microsoft's UK sales director, who has been promoted to the US-based role of GM for the West Coast for Microsoft's advertising and online. Davies will begin the role in Santa Monica, CA, in January 2014.

It is not known whether Crook, who will vacate her role at the end of February 2014, has a job to go to. Her position will be covered by Starbucks' VP marketing and category for the UK, Ian Cranna, on an interim basis.

Crook joined Starbucks in October 2012 from Vodafone, reporting to Michelle Gass, president of Starbucks EMEA, and relocated to Amsterdam. In her first five months at the coffee retailer, she was responsible for reorganizing the EMEA marketing and category team.

Crook previously worked in a number of roles at Vodafone, including UK marketing chief and head of brand integration, where she oversaw marketing execution, advertising, promotions, and in-store activity for 180 stores across three territories. During her time at Vodafone, she was also responsible for the “Yoda” campaign.

Prior to that, Crook worked as group account director at Wieden & Kennedy.

“[Crook] has decided to move to California with her partner, having made a terrific contribution to the business during her time with us,” a Starbucks spokesperson said.

This article was first published on marketingmagazine.co.uk

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