CDC, Lysol move 'Looking after You' initiative online

CarrotNew York has helped the CDC, Lysol, and the National Association of Pediatric Nurse Practitioners take their health and wellness initiative online.

CDC, Lysol move 'Looking after You' initiative online

NEW YORK: CarrotNew York has created a health and wellness website in collaboration with the Centers for Disease Control and Prevention, the National Association of Pediatric Nurse Practitioners, and Lysol.

The portal marks the latest iteration of the Family Health Series: Looking after You and Your Family initiative, which began in 2006 as a print initiative mainly targeting pregnant women and new mothers.

“CarrotNewYork suggested the creation of the website as an organic, online resource that potentially could be more expansive, reach more people, and most importantly, be easy to keep updated with new information as it becomes available,” said agency creative director Kelly Lynch.

CarrotNewYork, which created the collaboration among the Pediatric Nurse Practitioner group, the CDC, and Lysol seven years ago, took on a number of roles for, including content development, copywriting, and help with research and creative strategy.

To spread the word about the site, Reckitt Benckiser's Lysol brand is posting information on its Facebook page, which has more than 2 million followers, said Tom Bach, manager of professional services at the company.

He added that media outreach will be a part of the promotional plan next year, and Lysol's local PR agency partner, Tonic Life Communications, will help with those efforts.

He said that all of the organizations involved will post links to the online resource on their own websites.

The Family Health Series runs along with Lysol's Mission for Health platform, which promotes good health and hygiene and provides families with useful information, said Bach.

“As a leader in home health, Lysol was a natural fit to connect with moms and families, but this expansive undertaking in support of families is also a study in corporate social responsibility,” added Lynch.

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