NEW YORK: Huntsworth's Grayling will rebrand its subsidiary agency Atomic as Grayling from January 1, 2014, having acquired it in early 2011.
Atomic has six offices in the US and is led by co-founder Andy Getsey. Former Edelman tech lead Pete Pedersen took over as Grayling's global CEO in February.
Earlier this week, Grayling appointed former MSLGroup executive Peter Harris as US CEO. In September, Grayling rebranded DutkoGrayling's five offices under the Grayling brand.
Atomic co-founders Getsey and James Hannon will continue in senior executive roles at Grayling, Getsey as EVP, and Hannon as chief data strategist. They will co-chair Grayling's US technology practice.
Grayling US has offices in New York, Denver, Seattle, San Francisco, Silicon Valley, Los Angeles, Orange County, Tallahassee, FL, and Washington, DC.