The Sales Factory, Woodbine to merge

GREENSBORO, NC: Marketing agencies The Sales Factory and Woodbine are merging to form Sales Factory + Woodbine, effective January 1.

GREENSBORO, NC: Marketing agencies The Sales Factory and Woodbine are merging to form Sales Factory + Woodbine, effective January 1.

The combined operation will offer clients brand strategy, customer insights, creative services, digital marketing, media planning and placement, PR, and social media strategy. Comprised of more than 50 full- and part-time employees, the Sales Factory + Woodbine workforce will operate out of The Sales Factory's offices in Greensboro, NC.

Ged King, The Sales Factory president, will become CEO of the combined firm; and Peter Mitchell, Woodbine president and CEO, will serve as president.

The Sales Factory's clients include TW Garner Foods' Texas Pete brand, Empire Level, and Wake Forest University. Woodbine's clients include Fruit of the Loom, S&N Communications, First Community Bancshares, and Red Classic Transportation.

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