MassMedia Corporate Communications continued its tradition of community-focused efforts this holiday season by organizing its 15th annual food drive. This three-week food drive raised a record number of donations, with 19,584 nonperishable food items for Catholic Charities of Southern Nevada. The charity, which announced an urgent need for holiday donations this year to meet growing demand, will use MassMedia's contribution to stock the shelves of its community food pantry, which provides free groceries to families and individuals in need. The donations are expected to help feed 1,088 people.
All of MassMedia's 30 staff members participated in the agency's unique food drive, which involves dividing staff into competing teams every year. Dozens of local businesses, organizations, and community members contributed food items and funds to make the effort a success. The city of Henderson, Blue Ox Central, and B-Fit Training each contributed more than 500 items. Remedy's Tavern, The Fitness Source, Henderson International School, and Nevada Health CO-OP were also major contributors.
This year's donation surpassed the 12,450 food items the agency raised last year in its food drive, which was the largest donation Catholic Charities received in 2012. The agency can't wait to set another record next holiday season.