C&W makes senior hires in digital health, paid media

NEW YORK: Cohn & Wolfe has appointed Vicky Lewko as SVP and head of digital health and Ethan Kraus as VP of paid and integrated media, two newly-created roles at the agency.

NEW YORK: Cohn & Wolfe has appointed Vicky Lewko as SVP and head of digital health and Ethan Kraus as VP of paid and integrated media, two newly-created roles at the agency.

Lewko reports to Jillian Janaczek, EVP of the healthcare practice, and Chad Latz, global president of the digital innovation group. She is responsible for growing the agency's digital business by integrating digital programming with healthcare accounts.  

Lewko previously served as group director at W2O Group, director at WCG, and VP at CarryOn Communication.

Reporting to Latz, Kraus is charged with leading the development of integrated paid media strategies for clients across digital and social media. He is based in New York. Kraus will form a team to work on this new function for the agency, with new hires expected in 2014.

Prior to this, Kraus was a director at digital shop Essence and director of integrated marketing at The Economist.

Lewko and Kraus started at Cohn & Wolfe in September.

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