The Cheung Kong Graduate School of Business (CKGSB) has engaged Burson-Marsteller to build awareness of the school among international business leaders, academic opinion leaders, and prospective students.
MD Daisy King will lead the account in the US, director Michael Hartt will oversee the business in the UK, and MD Douglas Dew will manage it in China.
CKGSB is a private, nonprofit, independent education institution that offers a range of MBA programs focusing on providing the knowledge and networks to conduct business successfully between China and the West. In addition to its main campus in Beijing, it has campuses in Shanghai and Shenzhen and offices in Hong Kong, London, and New York.
This article originally appeared on the website of PRWeek UK.