More change at Visa as Donovan leaves for health comms role

FOSTER CITY, CA: Visa communications SVP Ryan Donovan will depart the financial services giant at the end of this week to take on a senior communications role at electronic health record company Practice Fusion.

FOSTER CITY, CA: Visa communications SVP Ryan Donovan will depart the financial services giant at the end of this week to take on a senior communications role at electronic health record company Practice Fusion.

Donovan's last day at Visa will be December 20. He will start at Practice Fusion as VP of corporate communications on January 6, reporting directly to founder and CEO Ryan Howard. He succeeds Emily Peters, who exited Practice Fusion to pursue other opportunities.

Donovan said the role at Practice Fusion, which launched in 2005, appealed to him partly because of how “well-funded and well-positioned” the young company is. The San Francisco-based brand is also closer to his home, and he was “inspired” by Howard, he added.

Since joining Visa in 2011, Donovan has handled communications for emerging products such as mobile payments and digital wallet services.

He previously reported to former global communications leader Doug Michelman, who left Visa in May amidst an internal restructuring that moved the corporate relations department under marketing. Michelman's role at Visa has not been filled, though the company does have a search out for a replacement.

Last month, Visa cut work with its PR agency partners around the world as part of a move to bring more of its communications function in-house, according to various sources. Agency partners FleishmanHillard, Edelman, and Brunswick were affected by the reassessment, which resulted in significant account budget cuts and left Visa's corporate relations team of 90 staffers to cover more of the work.

Antonio Lucio, global chief brand officer at Visa, told PRWeek in a statement at the time that the “move comes partly as a result of the recent integration of the communications and marketing functions at Visa, which will allow us to gain many more synergies and ensure a fully integrated communications approach.”

Prior to joining Visa, Donovan served as head of corporate communications at technology company SanDisk for two and a half years. He was previously director of corporate media relations at HP for three years.

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