MINNEAPOLIS: Olson has acquired management and digital consulting firm PulsePoint Group in an effort to strengthen the agency's digital creative offerings.
PulsePoint's 26 staffers bring the total headcount to about 500 employees at Olson. The deal also increases Olson's footprint in North America to include offices in Austin and Los Angeles, in addition to its operations in Chicago, Minneapolis, New York, Toronto, and San Francisco.
PulsePoint's clients include Toyota, Novartis, and Delta Air Lines. Olson works with brands such as Target, General Mills, Best Buy, MillerCoors, and Wrigley.
Olson's total revenue, 70% of which comes from digital and social media work, has increased to more than $100 million as a result of the deal, the firms said in a statement.
In August, Olson rebranded its PR and social media group as Olson Engage in an effort to highlight the firm's digital work.