NEW YORK: Ogilvy & Mather has promoted Thomas Crampton to global MD of Social@Ogilvy, its cross-discipline social media practice, effective immediately.
He has succeeded John Bell, who left the firm last month after a year and a half leading the group.
Crampton, who has worked at Ogilvy since 2009, most recently serving as Social@Ogilvy's Asia-Pacific regional director, will report to Christopher Graves, global CEO of Ogilvy Public Relations, and Ogilvy & Mather chief digital officer Brandon Berger.
Crampton's responsibilities include leading social media for all disciplines globally, working on effective content creation, and integrating paid, earned, and owned media.
Bell, who stepped down from his post as global MD of Social@Ogilvy in November to take a role at Travelers Insurance, worked at Ogilvy for 13 years.
During Crampton's time at Ogilvy, its Asia-Pacific social media practice grew from only a few staffers to more than 200 in 23 cities across Asia.
Before Ogilvy, Crampton spent 18 years as a newspaper correspondent for the International Herald Tribune and The New York Times, where he reported from dozens of countries.
Last month, Ogilvy PR global technology practice leader Luca Penati took on the role of social and content head for Ogilvy West, overseeing Los Angeles, Denver, and Sacramento, CA.