LONDON: Vodafone UK has shifted its public affairs work after more than five years with Portland.
It handed Open Road the account, previously estimated to be worth £10,000, or about $16,400 a month, following a pitch involving incumbent Portland.
One area of focus for the agency is thought to be the ongoing rollout of Vodafone's recently launched 4G network as the company seeks to make up lost ground to competitors like EE, which started offering its own 4G service late last year.
The company is also battling on taxes, tackling the issue earlier this week over revelations it once again paid no corporate tax in the UK last year.
Publishing financial figures for the second time as part of a wider transparency drive, it claimed critics were showing a lack of understanding and called the UK market “one of the least profitable mobile markets anywhere in the world.”
“Vodafone UK confirms that Open Road has been awarded the role of retained public affairs agency and will advise and support the in-house team in its dealings with political stakeholders,” said a spokesman for Vodafone UK. “The decision followed a very competitive pitch involving a number of agencies.”
PRWeek UK revealed last month that Vodafone UK's head of comms, Christian Cull, lost his job following changes brought about by new CEO Jeroen Hoencamp.
This story originally appeared on the website of PRWeek UK.