Lowdown: Investors, influencers want a unified strategy

FTI Consulting found in its Digital Engagement study that there is a considerable disconnect between how members of the media and investors prefer to receive information.

FTI Consulting's Strategic Communications unit found in its Digital Engagement study that there is a considerable
disconnect between how members of the media and investors prefer to receive information, as well as what types of data they find valuable. In the study, 88% of media said that breaking news via social media is useful.

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