SAN FRANCISCO: Wells Fargo launched The Wells Fargo-Wachovia Blog on January 2 in an effort to maintain a dialogue with customers following the completion of the banks' merger December 31.
The Wells Fargo-Wachovia blog – the fifth for Wells since it began blogging in March 2006 – will be an online space for news and information about the integration of the banks, wrote Wells Fargo president and CEO John Stumpf in the blog's first entry. He noted that visitors can “join the conversation and let us know along the way how we're doing and what we can do better to make the transition as smooth as possible.”
Other bloggers on the site include Ann Marie Quinn, a 20-year Wells Fargo veteran who currently manages its communications program, and Matt Wadley, a communications manager at Wachovia.
“We have an integrated philosophy that we want to be where our customers are,” said Tim Collins, SVP of the experiential marketing team. “More customers, particularly younger [ones], think of their relationship with banks as being online. Blogging adds [a] personal connection.”
The blog will remain online for a minimum of the next two to three years while the integration is executed.
Wells Fargo expects to eliminate some positions as a result of the merger and has halted external hiring, said Julia Tunis Bernard, AVP of Wells Fargo, in an e-mail.