BOSTON: Shift Communications has cut about 10% of its workforce in response to gloomy PR forecasts in 2009.
Eleven staff members were told today, January 8, that they would be let go, according to Jim Joyal, a principal at Shift. The layoffs were spread almost evenly between the firm's San Francisco and Boston offices. Those let go were “mostly but not exclusively” junior level staffers, Joyal noted.
“We had taken a close look at today's economic picture and the 2009 forecast, including some of our clients reducing their budgets for 2009,” Joyal said.
He added that although the firm has won several new accounts recently, the retainers were lower.
“We're in good shape but this was more preemptive,” he said. “We've been watching this very closely for the last 90 days. Based on what we've observed so far, we decided to make some cuts that we thought would be sufficient.”