SACRAMENTO, CA: The California Travel & Tourism Commission (CTTC) issued an RFP on January 7 for a six-figure account to promote the state as a top tourist destination in the US and Canada.
The one-year contract has a budget of up to $300,000. It will be subject to review at the end of each 12-month period for up to three years.
The CTTC expects to award the contract by April 1, with work starting July 1. According to the RFP, the work encompasses media relations, strategic planning, industry integration and leadership, and measurement.
Caroline Beteta, president and CEO of the CTTC, said in a statement, that “the RFP is part of a periodic review.” Edelman has worked on the account since 2003, and Beteta noted the positive relationship in the statement.
Cathleen Johnson, GM of Edelman's tourism and lifestyle group, said the agency will repitch.
The RFP was sent out to “several dozen” agencies around the US that have a specialty in travel and tourism, added Jeanne Sullivan, PR consultant at the CTTC. It noted that tourism accounted for more than $5.8 billion in state and local tax revenues in 2007.