PRWeek awards finalists 2009

Winners will be announced at the PRWeek Awards dinner in New York City on March 5

Winners will be announced at the PRWeek Awards dinner in New York City on March 5

Arts, Entertainment & Media Campaign of the Year

Coyne Public Relations and Harlem Globetrotters: Harlem Globetrotters: “Magic as Ever” 2007-2008 Tour
GolinHarris and Nintendo of America: Wii Fit Gets America Moving
Ketchum and Nokia Nokia Productions: Engaging Consumers to Create the First Socially Collaborative Film
Ruder Finn and Alvin Ailey American Dance Theater: Alvin Ailey American Dance Theater: Celebrating the Spirit
Weber Shandwick and MilkPEP: Taking the Milk Mustache Digital to Break Through With Teens

Product Brand Development Campaign of the Year

Coyne Public Relations and Humana: Share and Share-a-Bike: Humana Brings Bike-Sharing to the Masses
GolinHarris and Unilever: “What Would You Do for a Klondike Bar?” Goes Viral
Ketchum and Häagen-Dazs: Häagen-Dazs Loves Honey Bees: Let's Lick This Problem
Text 100 Global Public Relations and Parrot, Inc.: Polly Want a Car Kit? California Drivers Go Hands-Free with Parrot
Weber Shandwick and Polaroid: Redefining Polaroid for the Digital Age

Sponsor: Carmichael Lynch Spong is one of the most decorated public relations firms in the world. Headquartered in Minneapolis, it is the 2004 and 2005 recipient of "Midsize Agency of the Year" by national trade journals The Holmes Report and PRWeek, respectively. The full-service firm ignites and sustains momentum for a select portfolio of blue-chip clients.

Consumer Launch Campaign of the Year

Discovery Communications Planet Green: Planet Green Channel Launch
Hanna Lee Communications and Imperial Brands: “Truth in Vodka” Campaign for Sobieski Vodka
M Booth & Associates and Tea Forté: Establishing a New Iced Tea Experience: Tea Forté Launches “Tea-Over-Ice”
Northlich and Totes-Isotoner: You Can Stand Under Our Umbrella ‘Ella, ‘Ella, ‘Ella
O'Malley Hansen Communications and Sara Lee Fresh Bakery: The Great Whole Grain Giveaway

Sponsor: Cramer-Krasselt offers strategically innovative communications to national consumer and corporate companies. Ranked among the top independent PR firms in the country by PRWeek, the firm employs its “Strategy Amplified” process to leverage PR capabilities and complete in-house integrated resources, including brand planning, creative design, Web, and new media to build brands.

Healthcare Campaign of the Year

Coyne PR and Humana Share and Share-a-Bike: Humana Brings Bike-Sharing to the Masses
Edelman and American Heart Association's Go Red For Women Initiative: Go Red For Women 2007-08 Untold Stories Campaign
Hill & Knowlton and Deloitte: Deloitte Drives Health Care Debate: Transforms Perception as “Just an Accounting Firm” to Health Care's #1 Consultancy
Ketchum and Boehringer Ingelheim Pharmaceuticals: Follow the Leader: Boehringer Ingelheim Takes Extraordinary Steps to Support the Parkinson's Unity Walk
Ogilvy PR Worldwide and The National Women's Health Research Center: What's Going on Down There?

Sponsor: MultiVu, a PR Newswire company, provides unsurpassed broadcast television, radio, and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public, and other key audiences with their visual and audio messages.

Technology Campaign of the Year

CRT/tanaka and Martin Aircraft: It's a Bird, It's a Plane... No, It's the Martin Jetpack
Fleishman-Hillard and Papa John's International: Papa, What's Next? Text!
GolinHarris and Nintendo of America: Wii Fit Gets America Moving
Raytheon Company: The Raytheon You Don't Know: Channeling Iron Man
Red Consultancy and Eye-Fi Inc.: Picture Perfect: From Start-up to

Sponsor: Deloitte LLP is the US member firm of Deloitte Touche Tohmatsu. Its subsidiaries provide audit, tax, consulting, and financial advisory services through nearly 45,000 people in the US. Known as an employer of choice for innovative human resources programs, it is dedicated to helping its clients and people excel.

Business-to-Business Campaign of the Year

Ketchum and IKEA: Small Businesses, Big Dreams: Furnished by IKEA
Ketchum and Navistar International Corp.: LoneStar: Shining the Light on a New Trucking Star
Ketchum and Toshiba America Medical Systems: Revolutionizing Healthcare in a Single Rotation – Toshiba's Aquilion ONE Launch
Volume Public Relations: From Zero to 270 Million
Weber Shandwick and Siemens: New Broom at Siemens Cleans Up

Employee Communications Campaign of the Year

AECOM Technology Corp.: “The New AECOM” – 41,000 Employees Driving Success in 125 Countries
Burson-Marsteller and Thomson Reuters: Launching Thomson Reuters to Employees: Creating a Foundation for Success
GolinHarris and Piedmont Hospital: This is the Place. Now is the Time
MS&L and Philips North America: Simplicity Rewards
Weber Shandwick and American Airlines: Just the fAActs; Spreading The Word About American's Labor Negotiations

Sponsor: FedEx provides customers and businesses worldwide with transportation, e-commerce, and business services. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards, and the needs of their customers and communities. For more, visit

Community Relations Campaign of the Year

Fleishman-Hillard and AT&T: Rocking the Vote: Engaging Youth in the Election Process
GolinHarris and International Kids Fund: A New Face for Lai
Oasis and Honeywell: FMA Live!
Porter Novelli and Seeds of Compassion: A Five-Day Gathering with the Dalai Lama in Seattle
Weber Shandwick and US Army: Army Grassroots Initiative

Multicultural Marketing Campaign of the Year

Cone and The American Heart Association for Cone: The American Heart Association's Power To End Stroke Movement
Edelman and Microsoft Zune: Zune Wisin y Yandel
Hill & Knowlton and World Sport Chicago: AIBA World Boxing Championships Chicago 2007
MS&L and Procter & Gamble's TAG brand: TAG Experiences the ‘Clean Smell' of Success with the Launch of TAG Records
VPE Public Relations and McDonald's: McDonald's Education Campaign to Support RMHC/HACER Empowers Hispanic Communities

Sponsor: For more than 50 years, GolinHarris has provided unequalled expertise and resources to every client, creating programs to increase awareness of their missions, appreciation for their brands, enthusiasm for their products, and trust in their reputations. We are proud of the commitment and passion our people have to deliver results.

Global Campaign of the Year

Burson-Marsteller, NATIONAL PR, Finsbury Ltd., Brunswick, and Thomson Reuters: Thomson Reuters – Introducing Intelligent Information
GolinHarris and McDonald's: McDonald's Global 2008 Beijing Olympic Games Sponsorship
Ogilvy PR and FM Global: Helping Businesses Sidestep Disaster Worldwide
Text 100 and Xerox: Xerox Sobers up a Print Industry Drunk on Hype
Weber Shandwick and Honeywell International: Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today

Sponsor: PR Newswire Association ( provides electronic distribution, targeting, measurement, and broadcast services on behalf of tens of thousands of corporate, government, association, labor, nonprofit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with up-to-the-minute, full-text news developments.

Corporate Branding Campaign of the Year

Burson-Marsteller and Hormel Foods Corporation: Hormel Foods Corporate Communications Program
Burson-Marsteller and Thomson Reuters: Introducing Intelligent Information
Coyne Public Relations and Medco Health Solutions: A Prescription for Leadership: Medco Forges a Path to Transforming Pharmacy Care in America
Fleishman-Hillard and AmerenUE: AmerenUE Connecting Missouri
Ketchum and IKEA: Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist

Public Affairs Campaign of the Year

Crosby-Volmer International Communications and National Association of Broadcasters: DTV Transition Consumer Awareness Campaign
Edelman and API: Drilling Deeper – Energizing an Industry in the Crosshairs
Fleishman-Hillard and Rockies Express Pipeline, LLC: Building the King of Pipelines
Porter Novelli and San Diego County Regional Airport Authority: Public Affairs Program for San Diego County Regional Airport Authority's Master Plan Environmental Impact Report
Porter Novelli Sacramento and California Optometric Association: A New Vision for Optometry in California

Sponsor: Qorvis Communications is one of the nation's largest independent communications firms. Formed in August 2000, Qorvis provides in-house expertise in the areas of advertising, public and media relations, public affairs, marketing communications, internet campaigns and interactive design, social media strategies, grassroots programs, investor and financial communications, and research and opinion surveys.

Investor/Financial Communications Campaign of the Year

Brandtectonics, a Chandler Chicco company, and Verenium: Not all Ethanol is Created Equal: Driving Investment in Verenium Corp. in an Emerging, Misunderstood Industry
CJP Communications and FairPoint Communications: FairPoint: One Message, Nine Audiences
Edelman and Claymore Securities: Powering the Market: Letting the Sun Shine on the First Solar ETF
FD and Lumber Liquidators: A Hard Sell for Hardwood Flooring: Lumber Liquidators Nails It
Weber Shandwick and MasterCard Worldwide: MasterCard: Leading the Way and Changing the Game

Sponsor: Text 100's consultants offer global industry expertise and specialized local knowledge across 31 offices in 21 countries. Its practices span every technology sector and key disciplines such as Clean Technology, Corporate Social Responsibility, and Peer Media. Text 100 represents innovative leaders including Cisco, eBay, Fujifilm, IBM, Lenovo, MTV, and Xerox.

Crisis or Issues Management Campaign of the Year

Edelman and Imperial Sugar: Crystallizing a Community Response to a Corporate Crisis
Fleishman-Hillard and Bumble Bee Foods: Castleberry's National Food Recall – Public Health & Safety from Botulism Risk
French | West | Vaughan and GeneralSports Venue: Lead Chromate Controversy
MS&L and CIT Group: CIT: Navigating the Credit Crunch
Ogilvy Public Relations Worldwide and American Chemistry Council: From Toxic to Truthful: Turning the Tide on Phthalates

Public Sector Campaign of the Year

Capstrat and North Carolina Health and Wellness Trust Fund: Tobacco. Reality. Unfiltered. Media Campaign
Edelman and State of California Department of Alcohol and Drug Programs: Encouraging Behavior Change Through Public Education
Fleishman-Hillard and Office of National Drug Control Policy: Teens and Rx Abuse Awareness Campaign
Ogilvy PR Worldwide and Federal Emergency Management Agency: Making America FloodSmart: Reducing the Risk and Impact of Floods
Weber Shandwick and Federal Deposit Insurance Corp.: FDIC: Celebrating 75 Years, Not a Penny Lost

Sponsor: Ogilvy Public Relations Worldwide is a full-service agency operating in more than 60 markets worldwide. The firm provides corporations, government agencies, trade associations, and nonprofits with strategic planning and implementation across an array of disciplines, including PR, digital communications, influencer management, and more.

Nonprofit Campaign of the Year

Carmichael Lynch Spong and TransFair USA: Taking Fair Trade Further
Edelman and American Heart Association's Go Red For Women Initiative: Go Red For Women 2007-08 Untold Stories Campaign
Fleishman-Hillard St. Louis and National Fire Protection Association: Safe at Home – Preventing Fires in Mississippi
Powell Tate and The Corporation for Public Broadcasting: My Source, a Public Awareness Initiative
WeissComm Partners and Anxiety Disorders Association of America: Treat It, Don't Repeat It: Break Free from OCD

Sponsor: TV Access was created to increase the well-being of the general public through effective public service communications.

Cause-Related Campaign of the Year

Fleishman-Hillard, AT&T, and Cell Phones for Soldiers: Operation: Military Connections
Ketchum and Häagen-Dazs: Häagen-Dazs Loves Honey Bees: Let's Lick This Problem
Linhart Public Relations and Crocs: Launching a First-Of-Its Kind Recycled Shoe Donation Program for Crocs
MS&L and Procter & Gamble – Always and Tampax: Protecting Futures
PainePR and Pampers: Pampers/UNICEF “One Pack = One Vaccine”

Sponsor: Georgetown University's Master of Professional Studies in Public Relations and Corporate Communications
Communicators have great power and great responsibility. Whether your interest is corporate or cause-related, we prepare you to use your talents to make a difference in the world through ethical and responsible communications. Be inspired by industry leaders and a curriculum that focuses on strategy, digital, and integration, all with a global perspective.

Best Use of Online Media

Flashpoint PR and LEGO Systems: Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for LEGO Brand
Ketchum and IKEA: Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist
Ogilvy PR Worldwide and Lenovo: Lenovo: Powering the World's Biggest Idea
Ruder Finn and TiVo: Beyond the Usual Suspects: How TiVo Leveraged a YouTube Launch with Equal Parts Frugality, Street Cred, and Mind-Numbing Speed
Weber Shandwick and MilkPEP: Taking The Milk Mustache Digital to Break Through With Teens

Sponsor: Cohn & Wolfe is a strategic PR agency dedicated to creating, building, and protecting the world's most admired brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Best Use of Research/Measurement

Carmichael Lynch Spong and Trane: Bringing the Value of Clean, “Green” Indoor Air into Focus with Trane
CKPR and Meredith Corp.: The Gamma Factor: How a Publishing House Tapped into Their Core Audience - Empowered Women
Gagen MacDonald and McDonald's: Leadership Communications Effectiveness 360: Driving leadership behaviors that accelerate execution of Plan to Win
KDPaine & Partners and Georgia Institute of Technology: Establishing Benchmarks and Best Practices for Social Media at Georgia Tech
TMG PR and Apartment Finder: From Underdog to Leader: TMG Moves Apartment Finder into the Spotlight

Sponsor: Weber Shandwick is a leading global PR agency with a commitment to client service, creativity, collaboration, and harnessing the power of Advocates. It provides strategic execution in consumer marketing, healthcare, technology, public affairs, corporate/financial, and crisis management. Specialized services include social media, advertising, market research, and corporate responsibility.

Best Use of Broadcast (TV and Radio)

Coyne Public Relations and Crayola: 50th Birthday of the Crayola 64 Box/“Kids' Choice Color” Campaign
Coyne Public Relations and The Goodyear Tire & Rubber Co.: Goodyear ‘Get There' Awards
Kaplow and Spin Master: Bringing a Product to Life, Literally, for a National Television Home Run
Red Consultancy and McAfee: How Do You Get a News Anchor to Say Brad Pitt and McAfee in the Same Sentence?
Weber Shandwick and US Army: US Army All-American Bowl

PR Innovation of the Year

Chandler Chicco Agency and Novartis Pharmaceuticals: Becoming Christopher Play and Film
Ogilvy Public Relations Worldwide: IQ Mapping: Bringing Structure and Measurement to Influencer Outreach
Porter Novelli: Jack + Bill
Sabre Holdings / cubeless: Cubeless Connects Co-Workers
Weber Shandwick: Supercharge Your PR Program: WeberWorks

Sponsor: Founded in 1953, Burson-Marsteller is a leading global PR and communications firm whose knowledge, insights, and innovative programs help drive strong corporate and brand reputations for its clients. We provide our clients with strategic thinking and program execution across a complete range of public relations, public affairs, advertising, and other communications services.

Promotional Event of the Year

Fleishman-Hillard and Papa John's International: Papa John's Unveils “A Pie in the Sky ”
GolinHarris and Nestlé USA/Butterfinger: Launching “The Finger”
Kaplow and Target Stores: Target Takes Manhattan with 4 Designer Pop-Up Stores
Middlebury College: Spring Break Quidditch Tour
Weber Shandwick and KFC: Shh ... The Secret's Out. KFC Relocates Colonel's Original Recipe

Sponsor: Coyne Public Relations has been shortlisted for PRWeek's Agency of the Year for five of the last seven years for its outstanding consumer and business-to-business creative approach to communications. The firm continues to grow in double digits, while maintaining itself as one of the best agencies to work for in America, boasting a 97 percent employee retention rate.

Young PR Professional of the Year

Janice Edman: Burson-Marsteller
Jillian Froehlich: Carmichael Lynch Spong
Allison Greco: Coyne Public Relations
Shannon Riggs: LANE PR
Julia Zamorska: Iolo technologies

Sponsor: Edelman is the world's largest independent public relations firm, with 3,200 employees in 54 offices worldwide. Edelman was named “Large Agency of the Year” in 2008 and 2006 by PRWeek and was the only PR firm in Advertising Age's “2007 Agency A-List.” CEO Richard Edelman was honored as “2007 Agency Executive of the Year” by Advertising Age. For more information, visit

PR Professional of the Year

Christine Barney: rbb Public Relations
Matthew Harrington: Edelman
Keith Lindenburg: Deloitte LLP
Marcia Silverman: Ogilvy Public Relations Worldwide
Doug Spong: Carmichael Lynch Spong

Sponsor: Kwittken & Company is an elite communications agency that provides its clients with results that extend far beyond traditional PR. We work with brands in the media/publishing, travel, luxury, fashion/retail, design, healthcare, financial services, technology, and b-to-b sectors to help them realize their business goals through intelligently designed, results-oriented campaigns.

PR Education Program of the Year

• Georgetown University Masters of Professional Studies in Public Relations and Corporate Communications
• James Madison University
• New York University, MS Degree In Public Relations & Corporate Communication
• University of Alabama PR Program, Spring 2008
• University of Southern California, Annenberg School for Communication, Public Relations Studies Program

Padilla Speer Beardsley is a full-service communications firm with headquarters in Minneapolis and an office in New York. Our 110 employee-owners offer expertise in marketing communications, investor and corporate relations, employee communications, crisis management, new media, market and opinion research, and interactive and graphic design. The firm is a founding partner of the Worldcom Public Relations Group. Online at

In-house PR Team of the Year

• American National Red Cross
• Deloitte LLP
• Jack Link's Beef Jerky
• McDonald's USA
• Roll International

Sponsor: One of the world's leading full-service, global PR agencies, Ketchum delivers innovations that help clients across all industries quickly realize their communications goals. As a sponsor of the PRWeek Awards, we congratulate all the finalists.

Boutique PR Agency of the Year

• Kwittken & Company
• LaunchSquad
• Linhart Public Relations
• Red Consultancy

Small PR Agency of the Year

• Airfoil Public Relations
• Dig Communications
• Merritt Group
• Singer Associates
• The Jeffrey Group

Sponsor: Fleishman-Hillard started in a tiny office upstairs from a dime store. We know firsthand the challenges of successfully operating a small agency. No matter how large we've grown, we're still committed to the principles that sustained us in the beginning. Respect the individual. Passion for client service. Uncompromising standards of integrity and quality. Thoughtful, creative work that makes a real difference. Congratulations to the Small Agency of the Year finalists.

Midsize PR Agency of the Year

• Coyne Public Relations
• Padilla Speer Beardsley
• Qorvis Communications
• Text 100 Global Public Relations
• WeissComm Partners

Large PR Agency of the Year

• Edelman
• GolinHarris
• Ketchum
• Ogilvy Public Relations Worldwide
• Weber Shandwick

Sponsor: Euro RSCG Worldwide is a preferred destination for clients looking for fresh, considered communications that deliver a measurable difference and help them achieve their defined business targets. Our approach to creating outstanding, modern, creative campaigns for brands combines senior level attention and counsel with the reaction time and flexibility of a mid-sized firm. By influencing the influencers, our campaigns shape opinions, change behaviors, drive action and yield optimal results among our clients' audiences and stakeholders. The ERWWPR offering includes strategic and practical services in the arenas of consumer and buzz marketing, health and well-being, business-to-business communications, technology, multicultural communications and corporate communications.

PR Agency of the Year

Candidates are the respective winners of the Boutique, Small, Midsize, and Large Agency of the Year awards, to be announced at the March 5 ceremony.

Sponsor: NYU School of Continuing Professional Studies offers a Master of Science in Public Relations and Corporate Communications. This advanced degree provides a curriculum that is a thorough, leading-edge combination of theory and practice immediately applicable to your work environment. The faculty comprises industry professionals who bring unparalleled insight and understanding to their classrooms.

PR Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the March 5 ceremony.

PR Student of the Year

The shortlisted students for this award will be selected by a separate judging panel in late January.

Sponsor: Hill & Knowlton is a leading, global, multi-specialist communications consultancy. We combine experience from all sectors and services to face the toughest communications challenges head on and to bring world-class counsel to local opportunities. We work with ease and impact at the intersection of business, policy, and communications.

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