MIAMI: The Florida-based firm rbb Public Relations acquired Cece Feinberg Public Relations, a fashion and lifestyle firm with offices in Miami and New York. The six-person agency is no longer independent and has been completely folded into rbb for the creation of The Style Group within rbb.
Christine Barney, CEO at rbb, explained that the agency wanted to deepen its consumer offerings with more of an emphasis on fashion and art. “In consumer, we've done quite a bite of entertainment, travel, and leisure. [Feinberg's] expertise fit in these areas, and we didn't have any conflicting clients,” Barney said. Some of Cece Feinberg's clients include Vitamin A and The Swimwear Association of Florida.
Barney said the agency was also looking at acquiring firms in other sectors as well. “Now is a good time, especially for independent agencies, to find synergies to be able to compete better,” she said.
“As a small agency, even with the two offices, it's difficult to… really focus on getting major corporate accounts,” added Feinberg. “With the merger they take care of so much for me, [and] I can do what I do best, service the accounts I have, but really go after more corporate business.”
Feinberg said layoffs were not expected.
Updated January 16, 2008, at 2:03pm