Shortly, after the crash, the new account twitter.com/usairways was opened, and it seemed the airline made its first step to twitter. The feed directed readers to MSNBC.MSN.com for updates on the breaking situation. Also, the account followed up with posts providing information for family members of passengers and expressing gratitude for the professionalism of pilots.
Now, the questions seem to be how the new user usairways will seek to leverage its network of interested followers in the future. And, how traditional media outlets will insert themselves into real-time reporting mechanisms, like Twitter, to keep abreast of breaking news.