GlaxoSmithKline, WellPoint, Edelman, and the Cleveland Clinic came up as the top outlets for journalists to work with. Seventy-five top-tier journalists contributed to the survey, conducted from December 2008 to January 2009.
"There's a lot of similarities with what the media is looking for," says Tony Plohoros, president of the media relations firm. "They still want access, they still want responsiveness."
He also noted that more than half of the journalists who reponded reported that more than half of their work is published online, rather than in print.
"We, as communicators, need to educate our clients that [online] is a great place to be," says Plohoros.
Here's a Q&A about last year's survey.
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