CUPERTINO, CA: Symantec has selected Edelman as its consumer AOR, pending contract negotiations, after a competitive review.
Lorraine Hamby, consumer PR director at Symantec, said, “We are hoping to move forward with Edelman,” but contract negotiations are still underway. She declined further comment.
Symantec is perhaps best known for its Norton security software. Hamby previously told PRWeek it plans to expand social media efforts and interactive marketing this year.
Edelman did not respond to inquiries for comment. CarryOn, the company's former consumer AOR, declined to pitch.
Symantec's third-quarter results, released January 28, reported a $6.8 billion loss, but the operating profit beat analysts' expectations and its stock rose.