SGP survey finds widespread decrease in PR budgets

NEW YORK: A new survey of PR firms found that 65% of respondents reported a decrease in PR budget for 2009, according to data from StevensGouldPincus. Only 5% of the 237 PR principals who participated reported an increase. The results are a "stark contrast" to last year, according to a company statement about the benchmarking survey. In January 2008, 83% of respondents said budgets were up, and 75% forecasted a revenue increase for the year. However, only 25% said they believe their revenues will go up for 2009. Among those that said revenues would increase, many said tight margins would have an overall negative effect on the bottom-line numbers.

NEW YORK: A new survey of PR firms found that 65% of respondents reported a decrease in PR budget for 2009, according to data from StevensGouldPincus. Only 5% of the 237 PR principals who participated reported an increase. The results are a "stark contrast" to last year, according to a company statement about the benchmarking survey. In January 2008, 83% of respondents said budgets were up, and 75% forecasted a revenue increase for the year. However, only 25% said they believe their revenues will go up for 2009. Among those that said revenues would increase, many said tight margins would have an overall negative effect on the bottom-line numbers.

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