Salmonella recall continue, FDA launches Twitter page

The number of peanut butter products recalled because of the salmonella outbreak has soared to nearly 900 since the outbreak was first reported in...

The number of peanut butter products recalled because of the salmonella outbreak has soared to nearly 900 since the outbreak was first reported in early January.

The Food and Drug Administration (FDA), which traced the outbreak back to the Peanut Corporation of America, a plant that distributed peanut butter products to institutions and for use in processed foods, has said it's one of the "largest recalls in memory," according to USA Today.

A few weeks ago, we reported on online communications tactics used by the various companies and organizations affected by the outbreak. This week, the FDA implemented a Twitter page for the recalls, earning kudos from various blogs like Mark Senak's Eye on FDA.

But, lawmakers and even President Barack Obama have called for a review of the FDA.

As Dave Daigle, deputy director of media relations at the Centers for Disease Control (CDC), told PRWeek in January, many audiences - from consumers to legislators to businesses - will still have to be addressed.

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