The Food and Drug Administration (FDA), which traced the outbreak back to the Peanut Corporation of America, a plant that distributed peanut butter products to institutions and for use in processed foods, has said it's one of the "largest recalls in memory," according to USA Today.
A few weeks ago, we reported on online communications tactics used by the various companies and organizations affected by the outbreak. This week, the FDA implemented a Twitter page for the recalls, earning kudos from various blogs like Mark Senak's Eye on FDA.
But, lawmakers and even President Barack Obama have called for a review of the FDA.
As Dave Daigle, deputy director of media relations at the Centers for Disease Control (CDC), told PRWeek in January, many audiences - from consumers to legislators to businesses - will still have to be addressed.