Bayer launches campaign in support of HeartSafe

MORRISTOWN, NJ: Bayer Consumer Care, makers of Bayer Aspirin, launched the "Strong @Heart" campaign on February 2 to promote its new HeartSafe product and raise awareness about heart disease among women. Sensei Health, AOR for Bayer Aspirin for six years, is providing support. HeartSafe is an aspirin holder that can be attached to a key chain or bag. Aspirin can be used to prevent a heart attack. The campaign aims to drive users to a Facebook page where they can register for to receive a HeartSafe as well as information about heart health. The target audience is women 45 years and older. It is the first time Bayer has partnered with WomenHeart, a nonprofit that focuses on women's heart health, for a campaign.

MORRISTOWN, NJ: Bayer Consumer Care, makers of Bayer Aspirin, launched the "Strong @Heart" campaign on February 2 to promote its new HeartSafe product and raise awareness about heart disease among women. Sensei Health, AOR for Bayer Aspirin for six years, is providing support. HeartSafe is an aspirin holder that can be attached to a key chain or bag. Aspirin can be used to prevent a heart attack. The campaign aims to drive users to a Facebook page where they can register for to receive a HeartSafe as well as information about heart health. The target audience is women 45 years and older. It is the first time Bayer has partnered with WomenHeart, a nonprofit that focuses on women's heart health, for a campaign.

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