The first-time survey, released February 2, also found that respondents believe that oil and gas prices will stabilize or increase this year, with 66% saying that by the end of 2009 they believe that gas prices will be "higher" and 73% believing that oil prices will also be "higher."
Jon Coifman, VP and practice lead of the environmental practice at Waggener Edstrom, says that, last year, "green was everywhere." Now, he's starting to see a backlash.
But, he notes, the industry needs to maintain its momentum and visibility, including its communications efforts, so that it remains sustainable during the economic downturn. And, when reaching out to the investor community, "we need to get out and talk about the business itself," as part of the overall story, he says.
Also to note, 76% of participants found that the media overlooks or is uninformed about aspects of the alternative energy industry. (57% thought the same about the traditional energy market.)
On January 30, Aarti Shah and I reported on the effects of President Barack Obama's pledged investment in alternative energy and how companies are mobilizing their communications efforts.