Ketchum partners with Japanese firm Hakuhodo

TOKYO: Ketchum partnered with Japanese integrated marketing communications firm Hakuhodo, effective today. Ketchum will offer corporate and brand marketing communications, media relations, crisis and risk management, word-of-mouth, research, and CSR to Hakuhodo's clients, while the partnership will allow Ketchum to strengthen its presence in Japan. Jon Higgins, senior partner overseeing Ketchum's international operations, will work with Hakuhodo, lead global collaboration efforts, and build the relationship with Hakuhodo and Ketchum's operations in China, Australia, and Singapore.

TOKYO: Ketchum partnered with Japanese integrated marketing communications firm Hakuhodo, effective today. Ketchum will offer corporate and brand marketing communications, media relations, crisis and risk management, word-of-mouth, research, and CSR to Hakuhodo's clients, while the partnership will allow Ketchum to strengthen its presence in Japan. Jon Higgins, senior partner overseeing Ketchum's international operations, will work with Hakuhodo, lead global collaboration efforts, and build the relationship with Hakuhodo and Ketchum's operations in China, Australia, and Singapore.

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